An effective logo serves as the first impression, the defining image, the frontman for any business. Its job is to capture the audience’s attention, give some clue to the identity or mission of the business, and then – the most important part – stick in their brain.

The First Impression

You know that adage, “You never get a second chance at a first impression”? We think there is a good chance the person who said that was referring to logo design. Every business deserves a professional, polished logo – a logo with thought, strategy, and consideration behind it. This design is going to be the first thing that customers see when they notice your ad, look for your sign, pocket your business card. What impression does your logo leave?

The Defining Image

A well-designed logo offers a visual representation of your brand’s identity. It should encapsulate something essential to the business, and convey your core message through graphics, colors, font choices, etc. Customers infer a lot about your identity from that first initial look. What statement is your logo making?

The Frontman

Like any good frontman, a logo should be memorable and attractive – something people won’t forget and love to love. The best frontmen – Freddie Mercury, Bono, Jim Morrison, Mick Jagger – set the style for their band and left a lasting impression. Create a rock star of a logo that people won’t forget, and one that they will LOVE to wear – on their cars, on their koozies, and on their t-shirts. Is your logo a good frontman?

The first step in building a brand is creating a logo that draws in your audience and sets the tone for your business. At Richard Creative, we happen to be experts in bringing the mission of a business to life through design. If you need help finding a logo that you love to love, give us a call.