In our second year of partnership with the Festival, the inspiration for the 2017 poster was to introduce the color purple as the overall tone for the event. While blue has been the predominant color scheme in past years, the HJBF board decided to shake up the color palette, and Danielle decided on purple as the pathway to a fresh new look. When choosing the colors for the poster, Danielle had several things to keep in mind. She says, “Because these colors will also be used on many different marketing pieces, I thought it was super important to keep the look and color scheme gender neutral, clean and striking. Reducing the design down to just three colors (purple, teal, and white) keeps print costs down for the organization, and teal and purple offer a great contrast and are a nod to Mardi Gras colors without being overpowering or distracting from this event.”
While the poster’s colors have evolved, some signature elements have remained, like the small bird featured on each poster style of the last few years.
This year’s t-shirt will be purple, and we’re also working on koozies, hats, fans, and other cool merch for the event.
Posters will be displayed throughout Highland and in the businesses of some of our sponsors. The design will also be featured on outdoor boards, print ads, and online advertising leading up to the festival weekend. We’re able to purchase media with the help of some grants that the festival has been awarded, as well as through donations and sponsorships.
The Highland Jazz and Blues Festival has been called “everyone’s favorite party in the park”, and we invite you to join us this year! It’s a great mix of performers, outdoor entertainment, and delicious local food and libations. Bring your family, friends, kids, dogs – everyone is welcome to the party in the park!
For more information about this year’s event and musical line-up, visit: www.highlandjazzandblues.org